The alchemy of business and goodness.
Tom Fels is a transformative leader, change catalyst and entrepreneur, committed to helping purposeful people and organisations achieve their highest potential.
Grounded in the belief that business is our best hope for a brighter future, Tom is passionate about breathing life to purpose. He is acknowledged as an emerging voice in the realm of business-for-good, connecting people to powerful ideas that accelerate growth and deliver sustainable change.
Tom is the founder of impact consultancy and experiential leadership business, Animarem.
Prior to Animarem, he held leadership positions as CEO at the iconic ecotourism business Singita and Managing Director of highly awarded communications group Publicis Machine, informing his unique brand of advisory as a business transformation consultant, non-executive director, leadership guide and purpose coach.
Navigating change with clarity and purpose.
STRATEGIC CONSULTING
Animarem serves as business transformation architects and navigators, helping leaders and organisations to envision and realise their highest potential. We’re passionate about igniting pathways for sustainable, inclusive growth.
IMMERSIVE BREAKAWAYS & WILDERNESS RETREATS
Transformational, facilitated breakaways for leaders or executive teams that provide the space for guided self-reflection and strategic work, within iconic natural shared-value ecosystems.
B CORP COUNTRY ALLY
Tom partnered Animarem with B Lab Africa to represented the global movement of certified B Corps as market builder in Southern Africa. He is finalising his B Leader accreditation to guide businesses on their B journeys.
Advocating for purposeful business leadership.
Tom is a media expert, writer, influential speaker, and ambassador of the for-good business movement.
He is passionate about sharing positive visions for sustainable business and authentic leadership, the transformation of luxury travel and the regeneration of industry and society.
As a travel speaker, Tom has appeared at Africa Travel Week (World Travel Market), We Are Africa and the A New Dawn in Travel.
He has further presented on sustainability alongside the United Nations Global Compact, to the Entrepreneur’s Organisation (EO), and been a multiple-repeat media guest on national radio.
His conscious business writing has featured in The Daily Maverick, Heavy Chef, Marklives.com, Luxury Travel Editor and Bizcommunity.
View a selection of features at the Animarem press office.
“Tom’s ability to cut through the clutter is unique.”
— CEO (UK)
“Tom is a consummate professional who has a wide, but deep, range of skills.”
— Former client
“Working with Tom was one of the most productive and positive experiences of my career.”
— Former colleague
“An invaluable resource at a pivotal time for our company.”
— Global Marketing Lead (UK)
A trusted ambassador and executive advisor.
Tom supports an emerging generation of values-aligned leaders and organisations.
Globally, he serves as the Middle East & Africa regional leader for B Tourism and a Strategy and Brand Innovation Ambassador to the Transformational Travel Council (Seattle, WA)
Locally, he is a Non-executive Director at Rogerwilco, the 2020 AdFocus Small Agency of the Year in South Africa.
Tom is passionate about building purpose pathways for special, successful and sustainable businesses.